Imagine what it would be like
to double your sales within 90 days
without spending more than you already do.
Likes and hearts are nice, but let’s face it -
you’re here to make money…
It involves small improvements at many different stages of the
marketing process. For example, twofold growth can be the
sum of 25% gains in just 3 areas of business:
Without hard data, we would be just another marketing agency
with its own opinion. But everybody’s got an opinion.
That’s why we believe in numbers.
Performance marketing is based on scientific methodology. This
means testing hypotheses and collecting conclusive evidence. Just
like it puts planes in the air and shuttles in space, it can bring your
marketing results up, up, and away. Consistently.
Using quick tests of promising marketing
ideas, we identify what solutions will grow
your business reliably. As a result, you
invest only in what really works.
No
speculation, no overpayment.
Marketing agencies usually bring prospects to your website.
But what next? How much of your money gets left on the table?
In truth, it’s possible to get 2-3 euros back on every euro you invest. All
you have to do is focus on what happens once people land on your site.
How to make your texts and images more convincing?
How to increase the value of each order?
How to get visitors to return to your site?
These are just 3 of many questions we’ll find the profitable answers to.
We’re really good at it. And you don’t just have to take our word for it.
So well that Facebook interviewed
one of our marketers, Michael,
about our strategies. ()
So well that Google published an article
on how we reduce the cost of customer
acquisition through the platform.
Can I expect quick results?
Do you work in all areas of marketing?
Do you have experience in my industry?
Is it true that you don’t sign long-term contracts?
Will you prepare a marketing strategy for us before we start collaborating?
eCommerce
Increasing the quality and quantity
of inquiries to your business
through every digital channel.
The Book of Everyone is an ecommerce shop that enables visitors to instantly design
personalised gift books loaded with interesting facts and other curiosities.
Michael and Christopher, two of Juicy's marketers, spent 12 month working with The Book of Everyone
The shop’s biggest problem was that its marketing results were not properly measured.
Before I started working with The Book of Everyone, their marketing
lacked structure. The product was great, so it sold itself, but the fact
that there was no well-defined methodology for measuring results made
it impossible to make profitable decisions regarding how to develop
further.
To develop a strategy for the next year, Michael and Christopher compiled all the available sales data and organized them by channel (Facebook, Google AdWords, Bing, etc.) and market (USA, UK, etc.).
Using the scenario method, they analyzed how improvement of key metrics such as conversion
rate and average order value would affect long-term gains.
Based on their conclusions, Michael and Christopher made over a dozen profitable modifications to The Book
of Everything’s website and sales process. However, most promising for the growth of the
company was enhancement of its after-sales marketing.
After gaining a comprehensive view of The Book of Everyone’s business
model, I realized that the most significant growth wouldn’t come from
better acquisition of new customers, but from better retention of
existing ones.
Thorough examination of the company’s existing customer base indicated that
it was characterized by the following demographics:
Michael and Christopher targeted personalized offers of new products to this group using
Facebook ads. They created a 90-day ad and email sequence which started with
every first purchase. The sequence significantly increased the profit per
customer and boosted company turnover by prompting not only repeat orders,
but referrals.
Michael and Christopher also identified other profitable target groups, such as people whose
mothers would be celebrating birthdays within the next 30 days. Before long
the ad, targeted to this group was getting up to 24 million views monthly
on Facebook.
These initiatives brought The Book of Everyone
a record 100% year on year increase in turnover.
Once the most profitable channels had been identified, the company’s
digital marketing became saturated. So, we then decided to move to
offline channels, such as holiday TV and radio spots, billboards, etc.
From that point on, we focused on building brand awareness, all the
while acquiring customers via email marketing, SEO, and formation of
a general community around the product.
B2B
B2B marketing for a software house.
With fantastic results.
Dlabs is a software house that designs artificial intelligence solutions for large
companies.
The biggest problem for Dlabs’ CEO, Przemysław Majewski, was that there
was no reliable system for customer acquisition.
In this niche sector, orders are big and negotiations can last for months. Short
of working a double shift every day, there was no way for Przemysław to get
new orders.
We asked Juicy to design and implement a scaled marketing
system for Dlabs, because we’d had enough of the stress that
came with seeking orders on our own. In fact, this is often what
jeopardizes the success of companies in our field.
We created a comprehensive strategy for reaching out to and arranging
meetings with potential B2B clients. The strategy was based on direct contact
through LinkedIn, email, and traditional mail, and was aimed at
decision-makers of large companies that may benefit from AI-based
solutions.
We determined over a dozen target groups and designed an entire system for
precise identification of prospects, as well as a scheme for conducting
preliminary talks.
We took over all communication with potential clients up until the first phone
call. Dlabs was responsible for determining the details of each project and
holding actual meetings.
The marketing funnel developed by
Juicy turned out to be deadly effective.
And most importantly - 100% scalable.
In just over half a year, Juicy helped us make more appointments than we had had in
the last 4 years. For the first time since we’d been in operation, we could freely expand
our team without having to worry that, at some point, there might be no work for
new people.
App
/ B2C
Growing a Spanish startup
from zero to hero.
Xceed is a nightlife platform that connects clubbers with clubs and bars around the
world. It helps
partygoers, wherever they are, to discover and attend the best events in town. Its
Nightgraph software also
makes event management easier by eliminating the majority of paperwork, so that venue
owners can focus
on what they love - hosting high-quality events.
Michael Julian and Davide Villano, the leaders of Juicy’s marketing team, combined
forces to help this
startup soar.
How to build a startup from scratch with a small
marketing budget?
Most startups are plagued by the same problem: they need money
to grow, but because they’re so new, they don’t have it.
Nightlife within reach
Xceed was no exception. Their product was great, but marketing it required
a major investment, and getting significant money from investors at this stage
was anything but easy. Without a proven business model, they couldn’t
expect any investor to provide a large cash injection.
Davide helped identify the most promising target group: Erasmus students. Erasmus
students are known for
partying often, and since they are newcomers to the cities they are staying in, they
don’t know where all the
best clubs and events are. This is the main problem that Xceed solves.
The application had to be attractive and make a good first impression, so a lot of
effort was put into
designing the brand to fit in well with club culture.
Due to the startup’s tight budget, the first source of customer acquisition was SEO.
Developing this channel
takes a while, but in the long run, it allows for a big return on investment at
little cost.
Davide also formed partnerships with street promoters. They began to encourage
passersby, in particular
Erasmus students, to install the application. Each time a promoter got someone to
install, they got a
commission; and each user who installed got €5 in credit that could be redeemed
towards club entry or
drinks. It was a win-win deal.
Xceed continuously expanded its network of promoters, which boosted key indicators
for success of the
app.
Thanks to our initiatives, Xceed confirmed its business model
in the eyes of investors and got an initial injection of over
€500,000, which was enough to finance expansion into other
cities.
Operating on a larger scale requires a completely new strategy. Indeed, Xceed’s new budget meant that its current customer acquisition strategy was no longer the best use of money.
While partnerships with promoters didn’t cost much and allowed Xceed to test its
business model, they
were time-consuming and therefore inappropriate for large-scale operations.
Davide and Michael had to change their approach and develop a new strategy based on online channels.
The best source of new users turned out to be current users.
So, Michael and Davide helped Xceed introduce an effective referral
program,
whereby the person referring and the new user each got a free voucher redeemable
through the app.
Xceed started building communities on Facebook and Instagram, and it launched
Adwords campaigns
encouraging potential users to download the application, which caused the number
of active users to
snowball.
At the same time, Xceed took its content marketing to the next level and began
to contact journalists,
bloggers, and “nightlife” influencers. It also established ties with several
media, such as DJ Mag and Clubber
Mag. This, in turn, heightened the company’s SEO traffic.
Michael remarketed the company on Facebook and continuously tested ads for
different target groups; he
suspended ads for the ones that weren’t responsive and increased the budget for
those that were. The best
approach was to lump similar audiences into one large group, and then allow
Facebook to optimize the
campaign to achieve the maximum number of app downloads.
A short user lifecycle Swift intensification of Xceed’s marketing efforts led to the acquisition of users in droves.
Nevertheless, Davide and Michael stumbled upon another problem – new users stopped using
the app very
quickly. All too often, they redeemed their free voucher and never opened it again.
It was clear that Xceed needed to concentrate more on user retention.
Xceed’s user segmentation at the time did not allow it to determine which
marketing channels were bringing
it quality users, because usage statistics were very similar across most
channels.
Metrics therefore had to be boosted by improving acquisition paths for specific personas.
Davide distinguished 3 groups of users, then customized the company’s marketing
outputs to speak to
them. Key messages, promotions, and budgets were designated for each group.
Marketing to specific personas enabled us to
test different approaches and, ultimately,
achieve a sharp increase in revenue.
The testing of marketing approaches in stage 2 allowed Xceed to acquire new
users very efficiently.
Next, the creation of individualized sales paths for certain target groups in
stage 3 allowed the approaches that proved effective to be optimized for
long-term user value.
At the end of 2018, Xceed recorded an annual turnover of over €9m.
eCommerce
We help our neighbors get
more organic web traffic.
Most agencies have a narrow focus, such as AdWords campaigns,
content marketing, SEO, or Facebook marketing.
How do they earn money? They persuade you to buy one specialized
service, which is usually either growing your site traffic, polishing your
web copy, or boosting your position in Google search results.
One-dimensional marketing, however, kills true potential gains.
If you want to get a high return on investment and rapidly
grow your company, you’re going to need more than that.
Juicy is anything but one-dimensional. Why?
The answer is simple. Our profit depends on your profit.
It’s not about your position
in Google, impressions, or
clickthrough rate. It’s
about the number of real
clients….
Most of our clients come to us because their marketing investments
have left them at a loss or with only marginal gains.
You don’t have to worry about that with Juicy. Since we serve all digital
advertising channels, our precision is laser, and we only act when it
makes financial sense. When our clients grow, we grow, too.
Our intentions are clear and honest.
We’re in business to build lifelong partnerships.
First, we thoroughly review your company. We learn your sales processes,
analyze your sector of the market, and even call your competitors.
Then, together with you, we set realistic goals and determine a reliable
marketing plan.
Everything we do will be individually
tailored to your company.
Keep in mind that your consultation with us will not be a standard business
talk. You’ll be speaking with one of our highly qualified strategists,
who will determine a method for maximizing your number of potential
customers and increasing your sales. All without obligations.
So, go ahead and tell us a bit about your business.
We’d love to make your dream come true, too.
